Embracing Change and Innovation: Cassini’s Rebranding Journey
As the Head of Marketing at Cassini, I am thrilled to share with you our latest and perhaps most exciting chapter. We are rebranding from Cassini Systems to Cassini, a change that reflects our unwavering commitment to innovation and our position at the forefront of margin and collateral intelligence for derivatives. Most important, the rebrand reflects Cassini’s dedication to staying at the forefront of industry advancements and brings a clear differentiation between its intelligent solutions and traditional legacy systems.
A new identity
Our rebranding is more than just a new name. As markets evolve and shift, Cassini evolves in tandem. This rebrand highlights our ongoing innovation and showcases our enhanced solutions to meet the dynamic needs of our clients. We are committed to delivering exceptional visibility, control, and optimization of margin, liquidity, and collateral costs throughout the entire trade lifecycle.
Since 2014, Cassini has been instrumental in transforming the landscape of derivatives analytics. Our solutions have consistently pushed the boundaries of what is possible when looking at how firms can manage their margin and collateral needs. We will continue to use our expertise to address the unique challenges faced by each industry vertical we solve problems for and highlight our mission of:
• Improving returns and reducing operational risk at every step of the trade lifecycle.
• Minimizing margin exposure.
• Managing collateral liquidity and risk.
• Maximizing collateral resilience.
• Lowering carry cost on any derivative portfolio.
Why we’re changing
In an industry as dynamic as ours, staying ahead means evolving with the times. Our rebranding to Cassini mirrors our dedication to continuously provide innovation and enhanced solutions. We aim to deliver unparalleled visibility, control, and optimization of margin, liquidity, and collateral costs throughout the entire trade lifecycle.
Our Vision and Dedication
Our Founder and CEO, Liam Huxley, encapsulates this vision perfectly. By renewing our website and simplifying our name, we’re not just reinforcing our identity as a leading margin and collateral analytics solution; we’re highlighting the clarity, intelligence, and power of our products. We understand the critical importance of advanced analytics in today’s complex financial markets, and our tools are designed to offer our clients an unmatched edge.
What this means for
Cassini clients
This rebranding is not just a testament to our commitment to innovation but also underscores our dedication to our clients. Our rebranding to Cassini is designed to align with our innovative spirit and our unwavering commitment to expertise and cutting-edge tools. This change symbolizes our growth and evolution as the leader in the margin and collateral analytics space
Looking ahead
While our rebranding introduces visual changes like an updated logo and website, our mission remains steadfast. We will continue to listen to the industry, collaborate with our clients, and shape the future of margin and collateral analytics for derivatives. We assure our clients and partners that there will be no interruption in our services or deviation from our mission.
Conclusion
As Cassini, we are thrilled about the possibilities and exciting opportunities that lie ahead. Our rebranding is not just about a new name or look; it’s about upholding our promise to you – to be the core utility provider of analytics and optimization tools integrated into all capital markets’ systems. Together, we are enforcing the standard for intelligent margin and collateral analytics.
